Product positioning Essay

What do you do? Keep in mind that the question has to be answered from the customer’s point of view and clearly state what the product does for the customer. Customers develop opinions about companies and products, and the positioning of each in the mind of the customer always occurs in relation to the competition or the customer’s other alternatives (which may include doing nothing). While marketing communications play a part in developing the desired position, it’s worth noting that in reality customers make up their minds based on a wider range f factors, including packaging, pricing, product performance, references and media recommendations. Positioning fundamentals: Positioning is the single greatest influence on a customer’s buying decision. Each customer evaluates products in the market according to their mental map of the market. Positioning exists in customers’ minds, not in positioning statements. People do not easily or willingly change their minds about a product’s positioning. Positioning must first demonstrate a product’s relevance, using supportable, credible, nd factual terms. Making the product easier to buy through effective positioning makes the product easier to sell. Mapping the market Mapping the market involves identifying and staking out the most relevant customer segments. It enables you to establish and potentially control how your product is viewed in terms of benefit and differentiation. Benefit: The advantage conveyed by the product to the target customer based on his compelling reason to buy. makes you unique in the marketplace, at the same time bearing relevance to the Positioning template The positioning template can help you to express the fundamental value proposition that your product provides to a target customer and the market. It must identify the: target customer or market compelling reason to buy product’s placement within a new or existing category key benefit that directly addresses the compelling reason to buy primary alternative source (i. e. , competitor) of the same benefit key difference or point of differentiation Positioning statement The positioning template enables you to create a positioning statement, which xplains who you are, what you offer, whom it is for, and why it is important and compelling. The positioning statement should meet several key criteria: It effectively identifies the target customer or segment, and makes the situation clear and understandable. It makes your claim (and related benefit) concise, singular and compelling, and supports it by credible evidence. It makes the differentiation statement concise, singular, compelling, and supportable, and it reflects the target customer’s attributes and environment. It passes the â€Å"elevator test† (i. . , it can be explained in a few words). Using the template, a positioning statement can be structured like this: For (target customer or market)†¦ Who (have a compelling reason to buy)†¦ Our product is a (product’s placement within a new or existing category)†¦. That provides (key benefit that directly addresses the compelling reason to buy) Unlike (primary alternative source (i. e. , competitor) of the same benefit) Our product (key difference or point of differentiation in relation to the specific target customer) Positioning and market type In a new market, you must define the market and your company’s place within it. This involves positioning your company to visionary buyers as a thought leader within an emerging, highly promising market category. You must also demonstrate your product’s benefit or competitive advantage against existing products and the status quo. In an existing market, the positioning changes. Here, it must demonstrate to credible and comprehensive option for the customers’ needs. In order to achieve the desired positioning, your communication must clearly articulate your unique points of differentiation.

Illustration Essay

Tiffany Hope Illustration essay Why are Americans obsessed with reality TV? In today’s world, reality TV shows have the highest rating in network television. Reality television has certain qualities that can keep someone hooked. It has Americans going overboard to the point where they are becoming obsessed. Americans are obsessed with the drama, fame lifestyle, and publicity of reality TV. Drama, drama, and more drama, who doesn’t like some good drama? Americans are obsessed with TV drama. It is interesting to people to see someone backstab a friend and see how they resolve their issues. The TV show draws out these issues over a few episodes to keep the suspense. Doing this keeps Americas’ mind on edge. Some drama is funny, like people fighting. People are drawn to physical altercations. For some reason they seem to enjoy the fact that people are making a fool of them. Americans like the fact that the drama is on TV and not in their personal lives. That makes it more fun to watch. The lifestyle has Americas’ eyes glued to reality television. The people on these shows seem to have it all; the flashy clothes and jewelry. America loves the club life also. The clubs on TV show how much fun one can have. These TV shows often show the glitz and glamour of people’s lives to get America watching. Americans love to see people just live without a care. They buy whatever they want no matter how much it cost. These are some rich and fancy lifestyles that everyone wouldn’t mind having. Americans love publicity. People go on these shows so their face can be seen and show off. They love the attention; and the fact that cameras follow their every move. Reality TV is the quickest way to fame. A lot of people seem to love the idea of quick fame. But people should be careful because there are two kinds of publicity; good and bad. The fame lifestyle, publicity, and drama have Americans obsessed with reality TV. This is how they get their ratings. Reality TV makes shows that draw in people. It interests them. The main obsession is the drama. No one wants drama in their lives, but this keeps Americans watching and coming back for more.

Celta assignment

The receptive skill chosen for this assignment is reading, and the authentic material used for the purpose of developing this skill is an article entitled, Greenwich is packed full of Londons most popular attractions [1], which will be related to the productive skill of writing. The learners reside in London and come from EU countries (mostly Italy), and motives for learning the English language vary. The age factor of the students may suggest different needs and cognitive skills, however all the students are competent to a pre-intermediate level of the English language. The authentic text chosen is an article from the Metro newspaper online website, (metro. co. uk). The text is about attractions in Greenwich and I believe that this text will interest learners because it gives information on how to explore London in new ways they may have not been aware of, as well as further demographic exposure of their surroundings. This text will also provide students the opportunity to get together and practise their English as most of the text has proper names of places, which will help students identify the capitalization of Proper Nouns for a writing task for example. Receptive Skills The aims of this lesson are: Detailed reading or intensive reading, as Jim Scrivener (Learning Teaching, p. 264) states, reading texts closely and carefully with the intention of gaining understanding of as much detail as possible. 1 Gist reading skimming the written text to get a general idea of what it is about 2, as Jeremy Harmer states (How to Teach English, p. 101). Task Summary Setting the context: The topic for the lesson is London attractions in Greenwich. As a lead in, to get the students interested in the material, I would ask them to look at the title of the text, Greenwich is packed full of Londons most popular attractions, and in groups write down what these popular attractions may be. The resulting group discussions would have the students forming ideas on attractions in London, which correlates to the content of the text. This will act as a good transition into the following reading tasks. Although there are plenty of new vocabulary items in the article, I think students would not have any significant difficulties in grasping the overall meaning of the text. Detailed reading task For the detailed reading task, the students would read through the article and give short true or false answers to comprehension about the attractions there are to explore in the Greenwich area of London. This task focuses on the sub-skill of reading for detail, as the students will need to find the attractions listed in the article and why the statements are true or false. Rationale: The purpose of this activity is to inform students of the attractions London has to offer within Greenwich. To encourage the reading I would give the students an ample amount of time for this activity. Students would peer-check and receive class feedback. The language and phrases derived from this activity may be useful for a following writing activity. Gist reading task This task will require the students to gist read the title of the article and describe what they think the article is about. Rationale: This task focuses on the reading sub-skill of skimming for gist. The reason for this activity is to ensure that the students understand the general topic of the text and this may also generate more interest to read the text further. To complete this task effectively, students would need to skim the title to get a general understanding of the article. The students would have 3 minutes for this activity and discuss in pairs or groups. An enforced time limit ensures that just conclude a general summary of what the article may be about. Productive Skills Writing task 1: The students will write a short/brief description of popular attractions in their own country or town, using the article as an example. Rationale: The writing task should allow students to be able to write about something that they can relate to, modeling texts similar to the article read. Writing task 2: Students will write a short informal e-mail to a friend, giving information about an attraction they have visited in London. Learners will inform their friends of a place where they ate and drank and places they shopped and an attraction such as architecture for example. Rationale: This task is a real-life scenario of communicating, and provides a good opportunity for students to practice and develop their skills. BIBLIOGRAPHY Books 1 Jim Scrivener, Learning Teaching: The Essential Guide to English Language Teaching, MacMillan, 2010 2 Jeremy Harmer, How to teach English: New Edition, Pearson Education Limited, 2007 Online [1]. http://metro. co. uk/2012/09/07/greenwich-is-packed-full-of-londons-most-popular-attractions-567671/, November 30, 2013 [online] Available at: Greenwich is packed full of London’s most popular attractions Friday 7 Sep 2012 2:23 pm The insider’s guide to the capital’s hidden gems visits Greenwich – an area where there’s plenty of time to explore. The National Maritime Museum is one of London’s leading lights (Pic: File) Chances are, if you’re in Greenwich, you came to see the Cutty Sark, the Royal Naval Museum or to stand with your legs either side of the Meridian Line at the Royal Observatory. These are some of London’s most popular attractions – and for good reason – but they are by no means all Greenwich has to offer. Venture off the tourist trail and you’ll find a winding, historic neighbourhood with some great places to eat, drink and shop. The main strip, around Cutty Sark DLR station, has a seaside vibe. It’s popular with visitors and the famous covered Greenwich Market (Tue to Sun, 10am-5. 30pm, shopgreenwich. co. uk/greenwich-market ) is likely to be one of your first stops. One half sells fairly standard market fair, including graffiti prints, jewellery and clothing from far flung corners of the world. The other half comprises food stalls (on Wednesdays and weekends) which are a great alternative to the clutch of tourist-orientated eateries and lacklustre chains on Greenwich Church Street. Exotic, cheap and extremely tasty, the queues are worth it for Ethiopian stews, pad Thai or sushi. Unfortunately, there isn’t really anywhere to sit, so either head around the corner for a bench view of the Cutty Sark or, better still, lose the crowds altogether by heading to the picturesque park behind St Alfege Church, just a stone’s throw from the market. In terms of shopping, Greenwich has a surprising amount of gems. In the main melee, you’ll find the reliable second-hand charity bookshop Oxfam Books (2 College Approach, Tel: 020 8305 1656), as well as Music Video Exchange (23 Greenwich Church Street, Tel: 020 8858 8898), both good for a rummage. Further treasure can be found around the corner and down the road at Greenwich High Road’s Clocktower Market (Sat and Sun, 10am-5pm, clocktowermarket. co. uk ). You’ll come across hard-to-find CDs, tatty old beer signs and even some decent vintage clothing. However, if you’ve already bought enough treats, next to the market, you’ll find films of a largely artistic nature being screened at the Greenwich Picturehouse (180 Greenwich High Road, Tel: 0871 902 5732, picturehouses. co. uk ). In need of sustenance? If the weather is good, a few places further south on Royal Hill are good for a sit-down away from the visitor furore. The Greenwich Union (56 Royal Hill, Tel: 020 8692 6258, greenwichunion. com ) and Richard I (52-54 Royal Hill, Tel: 020 8692 2996, richardthefirst. co. uk ) are popular with locals and both have tables out where you can nurse a pint while watching the world go by – very slowly. Or, continuing in the same direction, you’ll find the Guildford Arms (55 Guildford Grove, Tel: 020 8691 6293, theguildfordarms. co. uk ), another pub, this time with a beautiful, hidden garden. For tea and cake, Royal Teas (76 Royal Hill, Tel: 020 8691 7240, royalteascafe. co. uk ) takes some beating. Or pull up a tables at Buenos Aires Cafe (86 Royal Hill, Tel: 020 8488 6764, buenosairesltd. com ), which is the perfect place for a couple of empanadas and a coffee. If those clouds are looking a bit ominous, back towards the action you’ll find La Fleur (18 Royal Hill, Tel; 020 8305 1772). Part plant shop, part cafe, it’s essentially a cafe in a greenhouse. Back in the thick of it, by Cutty Sark station you’ll find plenty of folk heading to riverside pubs. Try The Trafalgar Tavern (6 Park Row, Tel: 020 8858 2909, trafalgartavern. co. uk ) and The Cutty Sark Tavern (4-6 Ballast Quay, Tel: 020 8858 3146, cuttysarktavern. co. uk ), both of which have views of the river. Truth be told, the vista isn’t that pretty, so you’re better off venturing across Greenwich Park to the Royal Observatory on One Tree Hill. The hill is no relation to the US TV show. In fact, you couldn’t get more British. Trek to the top for a panorama of Greenwich and the skyscrapers of Docklands behind it. APPENDIX A: Receptive skills Detailed reading task Instructions: Read the statements below and decide if they are true or false. Write T for true and F for false in the space provided. a) Cutty Sark is not in Greenwich. __ b) You can buy food from the food stalls on Wednesday and weekends. __ c) There are no pubs in Greenwich. __ d) There are no places to shop in Greenwich. __ e) You can eat and drink water and crackers at the Royal Teas__ f) The Royal Observatory is near a park__ Answer sheet detailed reading a) F False b) T- True c) F False d) F False e) F False f) T True Gist reading task Instructions Read the title of article and describe what you think the article is about. Answer sheet gist reading The article is about Londons most popular attractions in Greenwich. APPENDIX B: Productive skills Writing task 1: Write a short/brief description of a popular attraction in your own country or town. In your description include: A famous place tourists can visit, a place to eat and describe the food (Remember that the place of the name must be in capital letter) - Writing Task 2 Your friend Antonio has e-mailed you and asked you to write him about a tourist attraction in the city of London. Write an e-mail to Antonio telling him: ? (Where to go for a meal and drinks) (Where to shop and what they sell) (What attraction to see and why they should see this)

Mint Oil, Micro Bubble and Chocolate Preparation Dissertation

Mint Oil, Micro Bubble and Chocolate Preparation - Dissertation Example From this paper it is clear that  depending on the size of the micro bubbles needed, the mint oil should be placed on a simple plate with holes of certain sizes or a woven fabric. This will make the gases to follow in small and discrete packets leading to formation of bubbles. The small sized boundary conditions and edge effects of the little holes with time will prevent the gas from flowing through. The gas should also be non-reactive with the mint oil. This will lead to production of small bubbles from the mint oil. This should be carried out at the right temperature so that the different states are maintained, for example, if the temperature is too high it will affect the gas forming the micro bubbles and thus compromise the quality of the bubbles.This study discusses that  in making chocolate you will need things like cocoa powder, buffer softened at room temperature, sugar, milk, powder sugar and water. Put the cocoa powder in water then heat in a large sautà © pan. Add gar lic and stir the mixture over the heat. The sugar is then added then stirred completely until the sugar dissolves in the sugar solution. Then add water into the solution then heat until all the water is absorbed. After the absorption, what remains is chocolate. The chocolate then should be passed through a certain temperature to control its hardness. Absorption is one of the best ways of making chocolate because you can easily control the hardness or softness of the chocolate.

The way of duty Essay Example | Topics and Well Written Essays - 750 words

The way of duty - Essay Example Women are the ones that suffered the most by losing their loved ones during the American Revolution period since they were to be left alone to take care of both those who were fighting and also the family that remained at home As portrayed, in ‘The Way of Duty’, it was a time to practice their loyalty and patriotism to their country. Women were also to step up and take charge of all the family responsibilities while their men were away. Just like in the case of Mary, women lost their loved ones to diseases and some ended up being alone but they knew very well that losing hope was not an option. Life was to continue. Women were the ones that were much concerned and worried about what would happen to those in the fields. They involved them in prayers trusting and believing that all will be well. Most women became spiritual in the sense that they were to make ends meet.2 Women were the ones to endure broken marriages and separations not to mention tem being not in a position to enjoy their conjugal rights. Men were taken to different places as militia during the Revolution era and thus never were they close to their wives. Men who showed interest in politics were kidnapped and jailed for a significant number of days that will end up being even a year long. And when they were released men couldn’t help since they were ever in fear that they would be recaptured thus reducing their productivity. 3 Women had to take care of the rest of the family and persevere the pain of the struggle. They became the bread winners. They were to manage the farms so as to see that food was brought on the table. This was even made worse when their husbands, who were captured in the line of duty, to get their job benefits were turned down. If it happened that their husband were working in the public service and lost or couldn’t account for the money at their disposal this were to be taken in as debts

Qatar Airways Market Research Essay Example | Topics and Well Written Essays - 2500 words

Qatar Airways Market Research - Essay Example Qatar Airways is a reasonably recent provincial airline company that is heading toward becoming an international brand. It has insistently moved in the direction of accomplishing its growth strategy objectives. This has been possible to a certain extent due to growing brand acknowledgment as well as awareness. Qatar Airways had generated brand awareness by means of many conduits, for instance advertising via print media, radio, television, and the internet. This had helped the airline company in presenting its image in a range of formats. The image of Qatar Airline that has been built by its initiatives is that of a progressive and premium airline that provides exclusive and outstanding customer service. The company endorses customary Arabic hospitality at the same time as embracing the attributes of other cultures. This can be understood from the mix of employees that are on board of the airline, who come from a diverse range of backgrounds (Qatar Airways, 2012). In the year 2011, Qatar Airways attained a landmark by covering 100 destinations in its international route map. The Qatar Airways was also named the Airline of the Year 2011 at the yearly Skytrax World Airline Awards. It was observed that more than 18 million travelers across the world casted their votes for the Airline (Qatar Airways, 2012)... Domain Analysis In the present times, the airline industry is distinguished by an unstable, aggressively competitive and deregulated atmosphere. The existence of such a competitive atmosphere had transformed the business strategies and management practices in the domestic as well as the global airline business. Owing to rising customer awareness and customer expectations in addition intense rivalry amongst the various players in the airline business, the major challenge of the airline companies is to discover new approaches to accomplish sustained profitability by means of more efficient management tools and enhanced customer service. The airline companies across the world face significant amount of challenges to maintain and live up to their passenger’s expectations, opposition from new airways, rising passenger traffic, latest types of coalitions and associations across organizations as well as across borders, in addition to the necessity to provide exceptional safety and se curity to their passengers (Stanford University, n.d.). Market Analysis One of the most significant developments in the airlines industry during the eighties was the privatization of the government owned airways. However, as of early 2000, a large number of global airlines companies were still majority government owned (Stanford University, n.d.). Owing to the deregulation in the United States, the airline business became more and more concentrated. More concentration in the airline industry has been observed in the European region as well. In the last decade, the innovative low-cost value-based airways have emerged strongly. Simultaneously, during the same period, one had observed consolidation in the full-service airways as well.

Searching for the Real Me and We. A Filipino-American Experience Essay

Searching for the Real Me and We. A Filipino-American Experience - Essay Example This essay analyses the US invasion and occupation of the Philippines and the resulting waves of migration of Filipino workers and professionals to this country. It explores, not only the socio-economic results, but also the cultural impact of US direct and indirect rule on the Filipino people’s collective memories and consciousness. The migration of Filipinos to the US was basically determined in the past and at present by the desire of the US for cheap and efficient labor, a desire in keeping with capitalism’s exploitative character and racist framework. Many Filipino-Americans have absorbed the dominant US culture, which prevents them from understanding the realities behind their own migration experience, decolonizing their thinking, and developing their unity with all poor people of color. After defeating the Spanish colonial government, Filipinos were forced to wage another war, this time against the US invading forces. This time it was a vicious racist war that resulted in the death of â€Å"at least 1.4 million Filipinos† from the actual fighting and from war-related starvation and disease (San Juan). Studying history is a important step, and I have started to fully appreciate my Filipino heritage. Understanding myself and the Filipino-American experience, I am starting to understand the reality of the Black experience, the Latino experience, the experience of all the excluded in American society. I know I have to take the next step, going beyond the me and transforming myself into the we of humanity.

Culture Shock among International Students in the UK Essay

Culture Shock among International Students in the UK - Essay Example One of the biggest contributors to culture shock is the climate in the UK where individuals who come from warm environments come to experience the dampness that is prominent in the country for the first time in their lives. This is especially difficult for them to deal with during the winter months because international students have never experienced it before. The need to wear heavy clothing in order to protect themselves from the cold is always cumbersome especially in situations where they are used to light clothing. In addition, there are situations where international students come to find that the food in the UK is strange and that the familiar foods that are prominent in their home countries are hardly ever available. There are instances where these students live in self-catering accommodation and as a result of familiar food not being available and their inability to cook for the unfamiliar food that is available, they end up relying heavily on fast food. Culture shock in th is situation arises as a result of these students’ eating fast food rather than the diet that is used to, making it difficult for them to adapt to their new environment. Language is another contributor to culture shock because a large number of international students do not speak English as their first language. When they come to the UK, they often have a difficult time communicating with the local people as well as with their fellow students and tutors. The constant use of and listening to a foreign language can at times be very tiring for international students because it creates a situation where they come to feel nostalgic for their own language. Not being around people from their own countries who can speak the same language in a strange environment is often difficult for international students because they feel isolated in an unfamiliar environment.

South Africa Assignment Example | Topics and Well Written Essays - 1500 words

South Africa - Assignment Example In the marketing strategy, there should be the classification of the various groups who are separated by certain noticeable aspect that are peculiarly looked into for one to cut a niche in meeting every requirement of the targeted group. In doing marketing for their products then, the organization in South Africa has to consider several aspects that create distinction in the targeted groups. Amongst the main aspect that bring about difference in taste and preference that should be paid attention to includes geographic factors, demographic or the socioeconomic factors that considers occupation, age, gender, income, house hold size, and education. There are also the psychographic issues that looked into values, lifestyles, and attitudes. Behavioral segmentation also deals with such issues like degree of loyalty and occasion. One needs to understand South Africa in the context explained above in order to make reasonable influence in the marketing of a product; otherwise, the strategy wi ll not be productive ultimately. Competition In business, competition is obvious and it takes different perspectives, which include pricing strategy, packaging, and availability to the customers. In addition, other initiatives can be taken by the different manufactures that would put them ahead of the pack in galvanizing the available market for the supplementary products. To achieve this, organization needs to put extra efforts in making their products stands out in all aspects that may influence customers to opt for their products. A simple business strategy can be a competitive advantage of one company over the rest and it might make it thrive in a fiercely competitive landscape (Hawkins et al 77). In order for a business to thrive in such business environment, they have to understand the market dynamics the SWOT their main competitors so that a more conclusive approach can be taken in curving the market loyalty. If a business cannot keep with the competitors new approaches, it m ay be at risk of collapsing, the essence of business is to ensure that you cut yourself a niche in the thick of competition through the strategies following research about the market trend and progress. A business has to ensure that they understand what the customers want and that they can produce them and possible dictate what they should have. For a business to remain vibrant, it has to be full of a team that analyzes the needs of the customers and the development of the competitors so the at all the time, they can keep their competitors under checks. Distribution of Product Once the manufacturer produces the goods, they are destined to be conveyed to the final consumers through varieties of means. The choice of the distribution model is one of the most important decisions that a manufacturer should opt for in order for the realization of the expected sales. A legion of factors informs the choice of distribution mode in order to ensure maximum populations are aware of the existenc e of the product. For instance, distribution of a new product in the market may not take the normal channel that are taken by the established products that in most cases assume the conventional chain of good moving down through the whole seller to the retailer and finally to the consumer. Contrary to this, a new product always needs agent that would be paid on the commission, this is because the products needs to e demonstrated and advertised to the customers before

Integrated design Essay Example for Free

Integrated design Essay The mower in production has a problem which can be solved in multiple ways. The problem is not due to the design inefficiency but due to the diversity of target consumers (the consumers range from owners of flats to owners of four bedroom houses). It is about the length of the flex lead. The problem actually has two parts. The committee was of various opinions. A final decision has to be made regarding this. The second part is that depending on the decision the design and technical aspects are decided. The first problem is a managerial problem. The diversity of opinions can be due to various reasons. The reason for this has to be found out and a conclusion has to be drawn from this. The second part is the design. It depends on the solution of the first part of the problem. Various opinions depend on the nature of the basis on which the opinions are based. Opinions drawn on vague guesses of the nature of the target customers will result in difference in opinions. In this case if there is no statistical data about the percentage of the type of customers then the opinions of each can be different from other. Even if there is a firm statistical data there can be different opinions due to difference in view points. Glass which is half full is half empty. The opinions about this change depending on whether one considers it as half full or half empty. The design of the mower as said before depends on the decision about the length of the flex. The technical issues like surge suppression and earth breaking are to be considered depending on the decision of the board. A decision has to be made regarding the length of the flex lead. A committee can be setup to survey the number of houses which are flats, four bed room houses etc. The percentage of each type of houses is then found. This work can be done either by the company itself or it can be outsourced to some agency or company which has some considerable expertise in this. After categorizing the houses into different categories the houses the length of flex lead required for each type of house should be found. It will be good if a few customers are involved in this and their opinion is taken into consideration regarding the length of the flex lead. The customers will know the specific problems regarding these things which can be a great asset to the company in designing the product. At this point we have percentage of each type of house and the length of the flex required for each type of house. The company can take different courses based on this data. The company can identify the type of houses which form the major percentage of total houses and can design the mower accordingly and sell them. It can produce different type of mowers in amounts corresponding to the number of that type of houses. This depends on the capacity of the company whether it can afford to make different type of mowers or it can only make a single type of mower. The above methods can be used or new technology can be used to solve this problem. A mower with variable flex lead can be designed using new technology to prevent surge suppression and earth breaking. A single mower would cater to the need of every type of house. This would be an innovative solution. The company has to decide upon it course of its action depending the constraints of the company.

Destination Life Cycle Theory Tourism Essay

Destination Life Cycle Theory Tourism Essay Butler was the first to characterize the evolution of the tourist industry by the concept of the lifecycle product and it is the most-widely cited conceptual framework for comprehending the dynamics of tourist destinations (Butler, 1980). The destination life cycle theories bring on many important functions, such as adopt the homologous measure to prolong its life cycle possibly, predict the destination future development trend, and provide farsighted basic to managers to establish marking strategies etc. Although, the destination life cycle Butlers model is a very simple one, being based on a concept that the product life cycle curve that has long been used by economists and marketers to describe the behavior of the market in purchasing consumer goods such as televisions and cars. Moreover, his model has intuitive appeal in that anyone who has traveled extensively or who has participated in the field of tourism studies will probably agree that some kind of life cycle dynamic is inde ed evident across a broad array of destination (Weaver, 2000). In other word, the model is to elaborate on the previous point, the Butler sequence is a comprehensive, integrated model that allow for the simultaneous incorporation of all facets of the tourism experience (Butler, 1980). Contrast, several authors are disagreeing with the Butlers model. According to Leiper defined as the destination life cycle theory does not explain fluctuations in visitor number and is useless for predicting themLeiper (2004, pp.133) The Butlers destination life cycle theory (Butler, 1980) for instance as Wat Sai floating market, the canal which is the Thailands major tourist attractions in the early stages of tourism promotion.  This floating market is the tourist attractions all must to visit, in addition to the Emerald Buddha and Grand Palace.  Wat Sai floating market and has grown to saturation due to the lack of good management with growth of the region with Thai tourists travel to the densely.  No control and organize the activities.  Pollution problems are different as the many attractions of this and begin to decline until a new management plan in the latter.   The road system is replaced.  Wat Sai is the floating market in the degradation.   On the other hand, the theory of destination life cycle cannot be a perfect tool. The reasons are include that difficult confirmation of the conversation order, and the different life cycle relies on difference geography. From the aspect of the marketin g, the theory does not take into account the niche market and ignores the segmentation of the markets. The Butlers model, the theory is based on a feral metaphor. But the tourist destination is not living things, and interpreting them via a life cycle metaphor is potentially misleading, possibly leading to confusion and error Leiper (2004, pp.133). As mention the case example before that the dismissed in Butlers model that the numbers of visitor arrivals are fluctuation, unpredictable in the number. Also the trigger factors that originate from beyond the destination, and in an unintentional way, can be described as external-unintentional actions. They are cyclones, global warming, political chaos, global recession, Asian economic crisis etc. In such situations there may be relatively little that the destination can do to influence these events. However, they may be aware of them in advance in some case, perhaps taking some adaptive strategies. REFERENCES Butler, R.W., 1980. The concept of a tourist area cycle of evolution: Implications for management of resource Canadian Geographer. 24 (1), pp. 5-12. Leiper, N., 2004. Tourism Management. 3rd ed. French Forest NSW: Pearson Education Australia. Weaver,B,D., 2000. The Exploratory War-distorted Destination Life Cycle. International journal of tourism research. 2, pp.151-161. B) A tourist attraction system is a systematic arrangement of three elements. What are the functions of these and how do they influence each other? Discuss with reference to a tourist attraction of your own choice. Leipers (1990a) definition of an attraction, adapted from MacCannell (1976) and Gunn (1988a) stands apart from those of other authors by implicitly identifying an attraction as a system consisting of three elements: a tourist or human element; a nucleus or central element; and a marker or informative element. A tourist attraction system comes into existence when the three elements are connected. Moreover, Leiper (2004, pp.308) defined as a principle of system theory is the hierarchy: every system has its subsystems and superiors. Because tourism without attractions is inconceivable, a key principle emerges. Every whole tourism systems must have at least one attraction subsystem. Every tourist trip requires at least one attraction comprising a tourist, a nucleus, and information received by the about the nucleus The first component of Leipers (1990) attraction system is the human element. The tourists are the people who travel away from the home to another place for a short-term period of at least one night, to the extent that their behavior involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit (Inskeep, 1993; Leiper, 2004; Ritchie Goeldner, 1994). For example, the domestic Thai tourist from the southern of Thailand, they are spent their leisure which came to Bangkok for visit the Emerald Buddha and the Grand Palace, that can defined as they are the tourist attraction. They are group of 15 people and they are taken the shutter bus to visit Bangkok with 8 hours. Then they stayed one night at the hotel in Bangkok to visit the Bangkok Nightlife. Leiper (1990) defines the nucleus or central element of a tourist attraction as any feature of a place that a traveler contemplates visiting. This is where the tourist experience is manufactured and consumed. It is where the tourism resource, both of the Emerald Buddha and the Grand Palace can be a central element of a tourist attraction in this instance Markers are items of information, about any phenomenon that is a potential nuclear element in a tourist attraction (Leiper, 1990). They may be divided into markers that are detached from the nucleus or those that are contiguous. In each case the markers may either consciously or unconsciously function as part of the attraction system. Examples of conscious generating markers for tourist attraction are the Emerald Buddha and the Grand Palace. Leipers (1990) tourist attraction system has provided insight into the nature of the Emerald Buddha and the Grand Palace as a tourist attraction in Thailand. While space limitations have not allowed an in depth examination of the characteristics of the Emerald Buddha and the Grand Palace that make it a strong tourist attraction, the theory based attraction system has enabled a more methodical examination of this topic than has occurred to date. The insights gained by using this type of framework have considerable potential in the management tourism. By understanding how a particular travel, in this case destination, functions within an attraction framework it is possible to consciously manage this system to meet specified tourism goals and objectives.